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The engineering partner behind products that can't fail.

Platform rebuilds, optimization and connected products, held to the standard of the cabin software we ship on HondaJet and Textron aircraft.

Thirty minutes with a senior engineer. A reply within one business day.

The HondaJet PED cabin-control app on a phone: window shade selector, fan speed dial, zone lighting dimmer, cabin temperature dial and a now-playing bar
Owl View, our moving map, on a phone: the right window view on the approach into Aspen at golden hour, framed by a cabin window
HondaJet cabin control and PED apps, in serviceOwl View, our moving map

Cabin software in service with

  • Heads Up TechnologiesAvionics & cabin systems
  • HondaJetHA-480 cabin control and PED apps
  • Textron AviationDIS210, CDM and PED apps

Smart Owl built the passenger-facing software on two of our cabin programs. Requirements and test plans arrived before we asked for them, and the engineers who scoped the work are the ones who shipped it, and who still answer the phone.

Andrew BrunsonHeads Up Technologies · HondaJet HA-480 cabin control and PED apps · Textron DIS210, CDM and PED apps

Owl View

The moving map, rebuilt for the cabin.

Our own product: a 3D map of the flight that runs on the aircraft and opens on every passenger's phone and tablet, with no internet at all.

Owl View on a tablet: the right-hand window view on the approach into Aspen at golden hour, Mount Sopris framed by the cabin window
Owl View on a phone: the follow view behind the jet, descending the Roaring Fork valley toward Aspen

We build the core of your product. Not the edges.

The revenue path and the core IP, from the device to the cloud, and we stay accountable for how they behave in production a year later.

How we work
  1. Platform rebuilds and optimization

    Taking over a system that has outgrown its architecture: throughput, cost and correctness, without a rewrite you have to stop the business for.

  2. Connected products and embedded systems

    Displays, control apps and device software on fixed hardware. Deterministic boot, bounded memory, the same behaviour on every unit.

  3. Backend, cloud and telemetry

    Fleet, telemetry and content backends for metered, intermittent links: store-and-forward at the edge, idempotent ingestion on the ground.

  4. Architecture and technical leadership

    Someone who can see your system whole and make the calls with the next three years in mind.

  5. Data and AI platforms

    Intelligence with an operational use, built audit-ready for the regulated places your product lives in.

Cabin software flying on HondaJet and Textron aircraft. Built with Heads Up Technologies.

We carried two cabin programmes from architecture to flight: cabin control and PED apps on the HondaJet HA-480, and the DIS210, CDM and PED apps on Textron aircraft.

Textron DIS210 cabin display home screen: eight cabin function tiles for flight, audio, video, preferences, temperature, shades, lights and tank levels beside a welcome message
The DIS210 built-in cabin display, shipped as a line-replaceable unit.
Cabin programmes in service, on HondaJet and Textron aircraft
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React Native codebase for the iOS and Android cabin app
1
Internet needed: everything runs over the aircraft's own network
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Why the rate is what it is. Five things you can check.

  1. 1The people on the call are the people writing the code.
  2. 2Every engineer is named, and tied to work you can verify.
  3. 3Requirements are written before code, on every engagement.
  4. 4Architecture decisions are recorded, not remembered.
  5. 5We stay through the first year in production.

The systems you can't afford to get wrong.

Thirty minutes with a senior engineer about what has to work, and what it would take.

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